Looking for a cost effective way to reach out to local markets? Sphinx Business Solutions and the US Postal Service make it easy with Every Door Direct Mail (EDDM), a simplified way to reach every house (and business) in a neighborhood.

EDDM allows your business or organization to send large mailers for small dollars. It’s a special service that “bends the rules” to allow businesses, churches, and other organizations to mail oversized postcards or other mailpieces to every address in a postal service route. The cost is low, as little as $.183 cents for local area mailings.

For Business to Consumer (B2C) marketers, Every Door Direct Mail is a perfect solution. Service businesses, restaurants, and local retailers can use EDDM to target specific neighborhoods with special offers. With EDDM, businesses can:

• Target a geographical area without an address list
• Build traffic and find new customers or members
• Increase revenue with local specials
• Conduct direct mail campaigns at low unit costs and high ROI.

Flexibility Built In

While large postcards are the most popular EDDM mailer, the USPS has built a lot of flexibility into the program. Mail sizes can range from 6.5” x 9” to 12” x 15” and can be as much as .75” thick with a maximum weight of 3.3 ounces. Square product samples, booklets, and folded postcards can all be mailed as an EDDM campaign.

3 Ways to Mail

It’s actually not too difficult to figure out the system. The post office provides a straightforward ordering site for EDDM that includes mapping software to help target mailing routes and can generate paperwork and allow you to correctly bundle and submit mailings to local post offices. You can also pay the postage online. The retail version of EDDM was designed as a do it yourself (DIY) product, but there are a few complications.

Sphinx offers 3 ways to produce your EDDM campaign:

1. Do It Yourself Mailing - Sphinx can help you to design and produce your mailpiece and will deliver the quantity you order in bulk. You’ll be responsible for bundling the mailings according to USPS regulations, for paying the postage, and for delivering them to the designated local post office. This is a good option if you’re considering frequent small mailings to just one or two postal routes.
2. Print and Process – Sphinx helps with design, print, and packaging of your mailing for the postal service. Let us know the postal routes and we’ll provide the paperwork. We’ll bundle the mailpieces and deliver or ship the completed mailing to you. You’ll be responsible for getting the mailing to the correct post office location(s).
3. Sphinx Complete Mailing – Most of our customers do it the easy way. Sphinx will help you with targeting and selecting the routes for your mailing. After your postcards are designed and printed, we’ll do all of the processing and deliver the mailing to the USPS. The additional charge for delivery to the USPS is only $35 in the Macon/Warner Robins area. Additional postage or shipping charges will apply for out of area mailings.

Postcard Pricing:

The tables below show pricing for two popular postcard sizes. If you’d like to look at other formats or options, we’d be happy to provide suggestions and pricing. You can fill out an estimate request here on the website, or ask us to get in touch by filling out the form at the bottom of the page. (Surprise! you’ll also get a discount coupon if you fill out the form!)

6.25 x 9 EDDM Postcard

Printed 2 sides in full color on 10 point coated stock. *Additional charges may apply for out of area mailings. **Total price per piece is for Sphinx Complete EDDM mailing.

6 x 12 EDDM Postcard

Printed 2 sides in full color on 10 point coated stock. *Additional charges may apply for out of area mailings. **Total price per piece is for Sphinx Complete EDDM mailing.

Design is Important

Great designs get noticed. The message, call to action, and appeal of your design has a direct effect on the response you’ll receive from your mail campaigns. Sphinx has years of experience with direct mail design and can also provide advice to increase the prospects that your campaigns will succeed. We’ll be happy to work with you to create an effective design for your campaign. Postcard design rates are listed below:

Let's Talk About EDDM

and I'd like a 10% discount on printing, too!